Flooring is purchased at the peak of a renovation — kitchen, basement, bathroom, and addition projects all require new flooring. RenoIntel tracks 100,000+ active renovation permits across 31 Canadian cities so you can reach those homeowners at exactly the right moment.
Kitchen renovations, basement finishing, bathroom remodels, home additions, and new builds all require flooring decisions. That's five separate permit categories that signal imminent flooring purchase intent — and RenoIntel tracks all of them.
The flooring decision is made mid-renovation — after the demo but before the paint. That's a 3–6 week window. Flooring brands who reach homeowners in that window close at dramatically higher rates than those who advertise broadly.
New tile, LVP, or hardwood almost always part of a kitchen reno. 18,240+ active.
Entire basement floor is bare concrete — flooring is mandatory. 14,500+ active permits.
New rooms require flooring to match or complement existing. Strong premium signal.
Tile and luxury vinyl are top purchases. Often the first room homeowners tackle.
Builder and buyer selecting full-home flooring package. 22,000+ active builds.
Tenant improvements and office renovations: large-format commercial flooring opportunities.
Pull all active renovation permits within 10–15km of each retail location and mail targeted flooring offers timed to the renovation window.
Build renovation-intent audiences from permit postal codes for Meta and Google campaigns. Dramatically outperform broad home improvement targeting.
Map permit density across Canada to identify the highest-opportunity markets for new store locations or increased marketing investment.
Identify the most active contractors in your market by permit volume and build preferred supplier relationships with the installers driving the most business.
We'll show you live permit volume across the renovation categories that drive flooring purchases — by city and postal code.