100 Active Building Leads
Mapped to Flooring Opportunity

Every lead below is a homeowner who has filed or received approval on a renovation permit — and every permit means new floors. Basement finishes, kitchen renos, new homes, and additions all represent confirmed flooring demand, matched here to sq ft estimates, material recommendations, and revenue opportunity.

Total Building Leads

100

Sample batch · Active permits

Est. Flooring Revenue

$1.1M

CAD across all 100 leads

Est. Total Sq Ft

148,000

Flooring sq ft in this batch

Geocoded (Canada-wide)

90,096

Exact address · Full access

📊

Flooring Opportunity by Renovation Category

Lead count, revenue, and estimated sq ft per category in this batch

🏠 New Home

leads — Est. $484,000 CAD

~3,400 sq ft / lead

Hardwood · Carpet · Stairs

🍳 Kitchen Reno

leads — Est. $234,000 CAD

~500 sq ft / lead

Porcelain · Heated Floor · LVP

🏗️ Basement

leads — Est. $144,500 CAD

~1,130 sq ft / lead

Waterproof LVP · Subfloor

🔧 Addition

leads — Est. $175,000 CAD

~630 sq ft / lead

Hardwood Match · Carpet

🪵

Flooring Product Matches by Renovation Type

Materials, sq ft estimates, and revenue opportunity matched to each permit category

🏠

New Home — 22 Leads

Full home flooring: main floor, bedrooms, bathrooms, basement rough-in, stairs

$484,000

Est. flooring revenue @ 22 leads

Main Floor

Engineered Hardwood

5" wide · Wire-brushed oak · 3/4" thick · 25-yr finish warranty

$8,400

~1,200 sq ft · $7/sq ft installed

Kitchen + Bathrooms

Large Format Porcelain

24"×24" · Matte finish · Rectified edge · Anti-slip rated

$3,200

~400 sq ft · $8/sq ft installed

Bedrooms

Stain-Resistant Carpet

Cut pile · SmartStrand · 40 oz · 10-yr wear warranty

$2,400

~800 sq ft · $3/sq ft installed

Basement

Waterproof LVP Flooring

Rigid core · 12mil wear layer · Floating install · 100% waterproof

$4,500

~900 sq ft · $5/sq ft installed

Stairs

Hardwood Stair Treads + Risers

Prefinished oak · Bullnose profile · Matching landing

$2,800

14 steps + landing

Master Ensuite

Heated Floor System

Electric mat under-floor · Thermostat · 120V · 80 sq ft

$850

80 sq ft mat + thermostat

Estimated Flooring Revenue — New Home Build

Per lead · ~3,400 sq ft total · 22 active new home leads

$22,000

→ $484,000 total if all 22 leads convert

🍳

Kitchen Renovation — 36 Leads

New floor, heated system, transitions, open-concept spill-over into adjacent dining/living

$234,000

Est. flooring revenue @ 36 leads

Kitchen Floor

Porcelain — Wood Look Plank

8"×36" plank · Rectified · R10 anti-slip · Grout included

$2,700

~300 sq ft · $9/sq ft installed

Open-Concept Spill-Over

LVP to Match Adjacent Rooms

Floating rigid core · Matches existing · Seamless transition

$1,200

~200 sq ft · $6/sq ft installed

Underfloor

In-Floor Electric Heat Mat

240V · Programmable thermostat · Under-floor · 5-yr warranty

$900

120 sq ft coverage

Transitions

T-Bar + Reducer Strips

Stainless or matching oak · Multi-directional · Easy-snap

$220

4 transition points

Backsplash

Subway or Mosaic Flooring

3"×9" ceramic · Glossy white or stone-look · Matte grout

$480

~40 sq ft backsplash

Underlayment

Uncoupling Membrane

Ditra-Heat compatible · Crack isolation · Waterproof

$350

Required under all hard flooring

Estimated Flooring Revenue — Kitchen Reno

Per lead · ~500 sq ft total · 36 active kitchen leads

$6,500

→ $234,000 total if all 36 leads convert

🏗️

Basement Finishing — 17 Leads

Highest sq ft concentration per lead — new subfloor, moisture barrier, waterproof LVP, bathroom flooring

$144,500

Est. flooring revenue @ 17 leads

Main Basement Area

Waterproof Rigid-Core LVP

12mil wear layer · Click-lock · Floating · Comfort underlay

$5,600

~800 sq ft · $7/sq ft installed

Subfloor System

Dricore or Flooring Panel

Raised subfloor panels · Air gap · Moisture protection · 24"×24"

$1,800

~800 sq ft coverage

Bathroom

Porcelain Shower + Floor

Large format floor + wall · Waterproof membrane · Linear drain

$2,200

~120 sq ft wet area

Utility / Laundry

Anti-Fatigue Flooring

Coin-pattern rubber or polished concrete coat · Chemical resistant

$420

~80 sq ft utility space

Stair Risers

LVP Stair Nose + Treads

Matching LVP material · Bullnose profile · Pre-finished

$680

12 steps + landing

In-Floor Heat

Electric Radiant Heat Mat

Nuheat · 240V · Wi-Fi thermostat · Under LVP compatible

$800

100 sq ft mat

Estimated Flooring Revenue — Basement Finish

Per lead · ~1,130 sq ft total · 17 active basement leads

$8,500

→ $144,500 total if all 17 leads convert

🔧

Home Addition — 25 Leads

Match-to-existing flooring challenge — hardwood extension, transition strips, seamless bathroom flooring

$175,000

Est. flooring revenue @ 25 leads

New Addition Space

Matching Engineered Hardwood

Match stain + species to existing · Acclimation required · Custom order

$4,200

~500 sq ft · $8.40/sq ft

Transition Zone

Hardwood-to-Hardwood Blend

Floating blend-in technique · Stain match · Professional refinish

$900

Blend zone refinishing

New Bathroom

Large Format Porcelain

24"×24" · Heated mat · Waterproof membrane · Matching grout

$1,800

~100 sq ft wet area

Bedroom / Den

Premium Carpet

Cut pile · Moisture barrier pad · Matching existing bedrooms

$900

~250 sq ft

Estimated Flooring Revenue — Home Addition

Per lead · ~630 sq ft total · 25 active addition leads

$7,000

→ $175,000 total if all 25 leads convert

📐

Sq Ft Impact by Project Type

Estimated flooring area per renovation category

New Home Build

3,400

sq ft of flooring per build across all areas — highest revenue per lead

Basement Finish

1,130

sq ft open plan — concentrated, single-product opportunity

Home Addition

630

sq ft requiring match-to-existing — premium custom work

Kitchen Reno

500

sq ft — high-margin opportunity with heated floors and spill-over to adjacent rooms

🏙️

Leads by City — Sample Batch

Top cities in this 100-lead sample

Toronto, ON23

Calgary, AB18

Vancouver, BC16

Ottawa, ON11

Edmonton, AB9

Mississauga, ON8

Winnipeg, MB7

Hamilton, ON5

Other Cities3

💡

Why Renovation Permits Signal Flooring Purchase Intent

Building permits reveal exactly when and where flooring will be purchased

📋

Permits Are Pre-Purchase Signals

A building permit is filed before construction starts — meaning you reach homeowners while they are actively selecting materials, not after the floors are already down.

📍

Exact Address + Project Type

RenoIntel geocodes every permit to a street address. You know the property, the renovation type, and the sq ft — enough to craft a targeted offer before anyone else does.

💰

Flooring is Non-Negotiable

Every kitchen, basement, addition, or new build requires flooring — it is not an optional spend. Every permit in this dataset represents a guaranteed flooring purchase.

⏱️

Timing Advantage

Reach homeowners when they are in decision mode. Flooring is typically selected 2–6 weeks after permit approval — the window is short and timing matters.

🗺️

Territory Precision

Filter by radius, city, province, or postal code. Send your flooring sales team only the leads within their drive zone — no wasted outreach.

🔄

Updated Continuously

RenoIntel ingests new permits as municipalities publish them — often daily. Your lead feed refreshes automatically so you never miss a new project in your market.

📬

Outreach Stage Guide — When to Contact Each Lead

Match your outreach timing to the renovation stage for maximum conversion

Stage 1 — Permit Filed (Pre-Approval)

Homeowner has submitted but not yet received approval. Brand awareness play — get on their radar early. Send a "getting ready to renovate?" mailer or targeted digital ad.

Action: Brand awareness — get on their radar

Stage 2 — Just Issued (Hot Lead)

Permit approved in the last 30 days. Homeowner is actively selecting materials and contractors. Highest-urgency window — direct mail or sales call outreach recommended.

Action: Direct outreach — call or mail now

Stage 3 — Early Construction

Work has started. Framing and rough-in underway. Flooring decisions are being finalized — still within the purchase window. Showroom invite or samples delivery.

Action: Showroom invite or samples delivery

Stage 4 — Mid-Construction

Drywall going up. Flooring install is 4–8 weeks out. Final material selection happening. Competitive quotes being gathered — your price and availability matter most here.

Action: Competitive quote + availability guarantee

📋

Sample Permit Leads — 20 of 100

Active Canadian renovation permits matched to flooring opportunity and sq ft estimates

#	City / Postal	Category	Stage	Permit Value	Est. Sq Ft	Flooring Products	Est. Rev
01	Toronto, ON M6G 2X4	🍳 Kitchen	Just Issued	$65,000	480 sq ft	Porcelain plank · Heated mat · Transition strips	$5,900
02	Calgary, AB T2N 1P4	🏠 New Home	Early Build	$480,000	3,200 sq ft	Eng. hardwood · LVP basement · Carpet · Stairs	$21,400
03	Vancouver, BC V6B 1Y3	🏗️ Basement	Just Issued	$55,000	950 sq ft	Waterproof LVP · Subfloor panels · Bath flooring	$7,800
04	Ottawa, ON K1N 8V9	🔧 Addition	Mid-Build	$110,000	620 sq ft	Hardwood match · Bathroom porcelain · Transitions	$6,200
05	Mississauga, ON L5B 2C4	🍳 Kitchen	Pre-Approval	$72,000	520 sq ft	LVP · Heated mat · Backsplash · Underlayment	$6,800
06	Edmonton, AB T5J 2C1	🏠 New Home	Early Build	$520,000	3,600 sq ft	Eng. hardwood · Carpet · LVP · Heated ensuite	$24,100
07	Hamilton, ON L8R 1B4	🏗️ Basement	Mid-Build	$48,000	880 sq ft	LVP · Subfloor · Laundry rubber · Stair nose	$7,200
08	Brampton, ON L6T 3V2	🔧 Addition	Just Issued	$95,000	700 sq ft	Matching hardwood · New bathroom porcelain	$7,800
09	Winnipeg, MB R3C 1R6	🍳 Kitchen	Early Build	$58,000	460 sq ft	Porcelain wood-look · Heated mat · Transitions	$5,600
10	Calgary, AB T2P 4J8	🏠 New Home	Pre-Approval	$610,000	4,100 sq ft	Hardwood · LVP · Carpet · Heated ensuite · Stairs	$28,200
11	Surrey, BC V3T 2W1	🏗️ Basement	Just Issued	$44,000	820 sq ft	Waterproof LVP · Subfloor · Heated mat · Bath	$7,600
12	Toronto, ON M5A 1X2	🔧 Addition	Mid-Build	$130,000	550 sq ft	Hardwood match · Ensuite porcelain · Carpet	$6,900
13	Ottawa, ON K2G 6L3	🍳 Kitchen	Just Issued	$68,000	510 sq ft	LVP · Heated floor · Backsplash · Membrane	$6,300
14	Kelowna, BC V1Y 6H4	🏠 New Home	Early Build	$545,000	3,400 sq ft	Eng. hardwood · Carpet · LVP · Heated ensuite	$22,800
15	London, ON N6A 3L7	🏗️ Basement	Mid-Build	$52,000	1,050 sq ft	LVP · Subfloor · Bathroom flooring · Stairs	$9,100
16	Edmonton, AB T6G 1T4	🍳 Kitchen	Pre-Approval	$61,000	490 sq ft	Porcelain plank · Radiant heat · LVP spill-over	$6,100
17	Burnaby, BC V5E 1H2	🔧 Addition	Just Issued	$88,000	640 sq ft	Hardwood match · New bath floor · Carpet	$7,100
18	Markham, ON L3R 8G5	🏠 New Home	Early Build	$490,000	3,100 sq ft	Eng. hardwood · LVP · Carpet · Heated floors	$20,800
19	Regina, SK S4P 3Y3	🏗️ Basement	Just Issued	$39,000	760 sq ft	LVP · Dricore subfloor · Laundry rubber	$6,400
20	Oakville, ON L6J 2X3	🍳 Kitchen	Mid-Build	$82,000	530 sq ft	Porcelain · Heated mat · Uncoupling membrane	$6,700

Access All 178,477 Active Renovation Permits

Filter by city, province, renovation type, and radius. Export flooring leads directly to your CRM — updated continuously as new permits are filed.

Request Full Access Flooring Industry Overview

100 Active Building LeadsMapped to Flooring Opportunity

Access All 178,477 Active Renovation Permits

100 Active Building Leads
Mapped to Flooring Opportunity