RenoIntel tracks over 100,000 active renovation permits across 31 Canadian cities — updated daily. For appliance brands, that means knowing exactly which households are in a kitchen, basement, or laundry room renovation right now, before they set foot in a showroom.
Most appliance brand marketing is broadcast-first: TV spots, flyer drops, national digital campaigns. The targeting is demographic — age, income, postal code. It's expensive, wasteful, and worst of all, it's timed completely wrong.
The homeowner who is going to buy a refrigerator next month isn't identifiable by demographics. They're identifiable by what they just filed at City Hall.
A kitchen renovation permit is the single most reliable indicator that an appliance purchase is imminent. 60–70% of product decisions are made before a homeowner ever calls a contractor. That window — between permit filing and first contractor visit — is where the purchase intent is highest and competition is lowest.
RenoIntel gives you that window. Every day, across every major Canadian market.
Not every renovation triggers an appliance purchase. RenoIntel lets you filter by permit type so you're only looking at households with genuine near-term buying intent.
RenoIntel ingests raw building permit data from city open data portals, ArcGIS servers, and structured CSV exports — every day. Each permit is tagged with permit type, declared value, postal code, and filing date.
A permit filed 3 days ago is a hot lead. A permit filed 6 months ago may be near completion. RenoIntel scores every active permit by stage — HOT (just issued), WARM (mid-active), READY (near completion) — so your outreach is timed to the buying window.
Filter by city, permit type, declared budget, and renovation stage. Export to CSV or connect via API. Use for direct mail, dealer territory planning, digital audience building, or retail flyer targeting — right down to the postal code.
Share territory-specific permit intelligence with your retail network. Give a Mississauga dealer a list of 200 active kitchen permits within 10km. Give your Calgary rep visibility into new builds pipeline. RenoIntel makes your channel smarter.
Target households within 5–15km of a retail location who have an active kitchen permit. Response rates are 3–5× higher than demographic mail because every recipient is in an active buying window.
Show your retail partners which postal codes have the highest permit concentration. Drive floor traffic to the right stores at the right time with localized permit data.
Build custom audiences from permit postal codes. Upload to Meta, Google, or programmatic DSPs for hyper-targeted renovation-season campaigns that outperform broad demos.
Use permit pipeline data to forecast appliance demand by region. Know 6–12 months in advance where new builds are surging — and pre-position inventory accordingly.
Government building permit data is public — but it's raw, inconsistent, and spread across dozens of city portals in different formats. RenoIntel does the hard work of collecting, cleaning, geocoding, deduplicating, and enriching that data into a single, consistent intelligence feed.
This is not third-party data. It's primary source government data — the most accurate renovation intent signal available in Canada.
Whether you're a national brand planning a seasonal campaign, a regional dealer trying to outperform a competitor, or a sales manager looking to give their reps better territory intelligence — RenoIntel gives you a data advantage that no competitor has access to.
We work directly with brand marketing teams, trade sales programs, and agency media buyers. Onboarding takes less than a week.
Book a 20-minute demo and we'll pull live permit data for your top 3 Canadian markets — no commitment required.