RenoIntel
Basement Finishing Intelligence
Sample Intelligence Report
April 2026 · Canada-wide · 100 Illustrative Leads
Basement Finishing Market Intel
Canada's largest renovation category by active lead volume. 11,629 active basement permits tracked — from waterproofing and framing to secondary suites and home theatre builds.
11,629
Active Leads
$251K
Avg Reno Value
422
Just Issued 🔴
3,967
Near Completion
2,302
High Priority ≥80
54/100
Avg Score
Stage Breakdown — 100 Lead Sample
4
🔴 Just Issued — HOT
Permit approved. Homeowner sourcing waterproofing, framing, and subfloor contractors immediately.
13
🟡 Mid Active — WARM
Framing and rough-in underway. Homeowner selecting flooring, lighting, and bathroom fixtures.
34
🟢 Near Completion — READY
Final finishes being purchased — furniture, appliances (wet bar/kitchen), and home theatre components.
Top Markets by Lead Volume
Edmonton, AB
3,211
Calgary, AB
2,289
Toronto, ON
1,764
Ottawa, ON
1,090
Mississauga, ON
714
Hamilton, ON
573
Other Cities
1,988
Budget Intelligence
MEDIAN BASEMENT RENO
$79,000
Avg: $251,454 CAD (incl. secondary suites)
Under $75K — Basic Finish44%
$75K–$150K — Full Finish31%
$150K–$300K — Secondary Suite18%
Over $300K — Legal Suite / Walkout7%
What These Homeowners Are Buying
🏗️
Structural & Waterproofing
Egress window well · Interior waterproofing membrane · Sump pump + backup · Spray foam insulation · Vapour barrier · Dimpled membrane
🪵
Flooring
Waterproof LVP · Engineered hardwood · Ceramic/porcelain tile · Rubber underlay · In-floor radiant heating mat · Carpet tiles
💡
Lighting & Electrical
Recessed pot lights (LED) · Electrical panel upgrade · Dedicated circuits · Smart switches · Under-stair lighting · Egress window lighting
🛁
Bathroom Rough-In
3-piece basement bath · Toilet + vanity · Stand-up shower · Exhaust fan · Tile + grout · In-floor heat
🍺
Wet Bar / Secondary Kitchen
Bar fridge · Compact sink + faucet · Microwave · Wine cooler · Bar cabinetry · Quartz or butcher block top
🔧
Contractor Services
Basement finisher · Waterproofer · Electrician · Plumber · Drywaller · Flooring installer · Painter · Junk removal
Sample Intelligence Feed — 100 Illustrative Leads
AddressCityValueEst. BudgetStageScore
████████ AveEdmonton, AB$185,000$222,000🔴 Just Issued94
████ CresCalgary, AB$92,000$110,400🟡 Mid Active83
████████ DrToronto, ON$215,000$258,000🟢 Near Comp.78
████ StOttawa, ON$78,000$93,600🟡 Mid Active75
████████ RdMississauga, ON$145,000$174,000🟢 Near Comp.71
████ BlvdHamilton, ON$65,000$78,000🟢 Near Comp.63
████████ WayEdmonton, AB$55,000$66,000🟢 Near Comp.58
████ LaneCalgary, AB$43,000$51,600⚪ Early Stage39
Addresses blurred. Full contact data and permit details available to RenoIntel subscribers.
Revenue Opportunity — 100 Lead Sample
$25.1M
Est. total reno budget
$4.8M
Flooring opportunity
$3.2M
Fixtures + appliances
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This is a 100-lead illustrative sample. RenoIntel monitors permit portals daily — enriching every active permit with renovation stage, priority score, and homeowner context. Full leads include complete addresses and are delivered weekly.
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