RenoIntel
Roofing Intelligence
Sample Intelligence Report
April 2026 · Canada-wide · 100 Illustrative Leads
Roofing Market Intel
1,025 active roofing renovation leads tracked across Canada — shingle replacements, flat roof systems, eavestroughs, and attic insulation upgrades driven by age, storm damage, and building code compliance.
1,025
Active Leads
$168K
Avg Reno Value
17
Just Issued 🔴
516
Near Completion
86
High Priority ≥80
51/100
Avg Score
Stage Breakdown — 100 Lead Sample
2
🔴 Just Issued — HOT
Permit approved. Homeowner in immediate sourcing mode for shingles, underlayment, and roofing contractor.
11
🟡 Mid Active — WARM
Tear-off complete. Decking and underlayment done. Shingles and eavestroughs being installed.
50
🟢 Near Completion — READY
Roof complete. Homeowner now addressing attic insulation, solar, and interior comfort upgrades.
Top Markets
Edmonton, AB
218
Calgary, AB
183
Toronto, ON
135
Ottawa, ON
96
Vancouver, BC
65
Other Cities
328
Budget Intelligence
MEDIAN ROOFING PROJECT
$39,000
Avg: $168,462 CAD
Under $30K — Basic Shingle38%
$30K–$80K — Full Replace36%
$80K–$200K — Complex Roof18%
Over $200K — Flat / Commercial8%
What These Homeowners Are Buying
🏠
Roofing Materials
Architectural shingles (GAF, Owens Corning, IKO) · Ice + water shield · Synthetic underlayment · Ridge cap shingles · Roofing nails + staples
🌧️
Eavestroughs & Drainage
Seamless aluminum eavestroughs · Downspout extensions · Leaf guards + gutter filters · Fascia board replacement · Drip edge flashing
🌡️
Attic & Insulation
Blown-in cellulose or fibreglass · Spray foam (rim joists) · Attic baffles + vents · Vapour barrier · Ridge vent system
☀️
Solar Readiness
Solar-ready underlayment · Roof anchors + mounts · Conduit pathway for future panels · Smart monitoring prep
🔦
Skylights & Ventilation
Velux or similar skylight · Solar-powered attic fan · Ridge + soffit vent system · Dormer flashing + waterproofing
🔧
Contractor Services
Roofer · Eavestrough contractor · Attic insulation specialist · Siding repair · Chimney repointing · Junk removal
Sample Intelligence Feed — 100 Illustrative Leads
AddressCityValueEst. BudgetStageScore
████████ AveEdmonton, AB$85,000$102,000🔴 Just Issued89
████ CresCalgary, AB$42,000$50,400🟡 Mid Active76
████████ DrToronto, ON$156,000$187,200🟢 Near Comp.72
████ StOttawa, ON$35,000$42,000🟢 Near Comp.65
████████ BlvdVancouver, BC$220,000$264,000🟢 Near Comp.61
████ WayEdmonton, AB$28,000$33,600🟢 Near Comp.55
████████ RdCalgary, AB$19,500$23,400⚪ Early Stage36
Addresses blurred. Full data available to RenoIntel subscribers.
Revenue Opportunity — 100 Lead Sample
$16.8M
Est. total reno budget
$2.4M
Roofing materials
$1.6M
Eavestroughs + insulation
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This is a 100-lead illustrative sample. RenoIntel monitors permit portals daily — enriching every active permit with renovation stage, priority score, and homeowner context. Full leads include complete addresses and are delivered weekly.
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