What We Sell
We sell data.
Canadian building permit intelligence,
structured and delivered.
RenoIntel collects, structures, and enriches Canadian municipal building permit records — then sells that data to B2B clients across 11 industries whose revenue depends on renovation activity. Every permit record is a real project, a real address, and a real buying signal. We make that signal accessible, timely, and actionable.
Raw permits
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Commodity
Structured intelligence
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Product
Predictive signals
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Premium data asset
121,665
Permit records in database
Enriched, structured, ready to deliver
28
Canadian cities covered
BC, AB, SK, ON, QC, NS
$32.8B
Total declared permit value
Across all active records
11
B2B industries served
Canada + US market expansion
The Data — What's in Every Permit Record
Each permit record in the RenoIntel database is a structured data object — not a raw document scan. Core fields are collected from municipal sources; enriched fields are added by RenoIntel processing.
permit_id KEY
Unique permit identifier — municipal reference number
issue_date
Date permit was issued by the municipality
city / municipality
Issuing city and province
address
Full civic address of the permitted property
postal_code ENRICHED
Standardized Canadian postal code — enables geographic segmentation
permit_type
Category: new build, addition, interior alteration, demolition, etc.
work_description
Free-text description of the permitted work from the applicant
declared_value
Applicant-declared project value in CAD (where provided)
reno_category ENRICHED
RenoIntel classification: kitchen, bath, addition, roofing, HVAC, etc.
property_type
Residential, commercial, multi-unit, industrial, mixed-use
applicant_type ENRICHED
Owner, contractor, or corporate applicant (where determinable)
contractor_name
Permit applicant name — often the GC or trade contractor
permit_status
Issued, under review, expired, completed (where available)
lat / lon ENRICHED
Geocoded coordinates — enables radius and map-based filtering
neighbourhood ENRICHED
Standardized neighbourhood name for sub-city analysis
data_source
Which municipal portal or feed this record was collected from
last_updated
Timestamp of most recent data refresh for this record
us_expansion COMING
Same schema — US municipal permits via Census Bureau and city APIs
The Enrichment Layer — Product & Service Signal Matching
Beyond the raw permit record, RenoIntel adds a structured enrichment layer that maps each permit to the specific product categories, appliances, home furnishings, and services that are most likely purchased during that project. Each permit becomes a targeted buying signal — not just a data record.
Raw Permit — Toronto, ON
Kitchen & Bath Renovation
Interior Alteration
1,247 sq ft
Detached Residential
Declared Value: $68,000
RenoIntel Enriched Signals
Appliances
Refrigerator
Dishwasher
Range / Cooktop
Range Hood
Kitchen Products
Cabinetry
Countertops
Undermount Sink
Faucets
Flooring
Tile
Hardwood
Underlayment
Bath Products
Vanity
Toilet
Shower System
Services
Plumber
Electrician
General Contractor
Raw Permit — Calgary, AB
New Home Build
New Construction
2,340 sq ft
Single Detached
Declared Value: $485,000
RenoIntel Enriched Signals
Appliances
Full Suite
Washer / Dryer
Built-in Oven
Microwave
Home Furnishings
Living Room
Bedroom Sets
Window Coverings
Lighting Fixtures
HVAC & Mechanical
Furnace
Central A/C
HRV System
Hot Water Tank
Windows & Doors
Full Window Package
Entry Door
Garage Door
Financing Signal
New Mortgage
Home Insurance
Raw Permit — Vancouver, BC
Basement Suite Finish
Interior Alteration
820 sq ft
Secondary Suite
Declared Value: $52,000
RenoIntel Enriched Signals
Appliances
Compact Refrigerator
Stove / Range
Washer / Dryer
Flooring
LVP / Laminate
Carpet (Bedroom)
Bathroom Tile
Kitchen & Bath
Kitchenette Cabinets
Vanity
Shower / Tub
Mechanical
Electric Baseboard Heat
Bathroom Fan
Sub-panel
Financing
HELOC Signal
Renovation Loan
Raw Permit — Mississauga, ON
Home Addition — Second Storey
Structural Addition
1,080 sq ft added
Detached Residential
Declared Value: $210,000
RenoIntel Enriched Signals
Home Furnishings
Bedroom Furniture
Closet Organizers
Window Coverings
Lighting
Windows & Doors
New Window Package
Patio / French Door
Flooring
Hardwood
Carpet
Tile (Ensuite)
HVAC
HVAC Upgrade / Extend
Ductwork
Mini-Split
Financing
HELOC (high-value)
Home Insurance Update
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Every permit category maps to a defined product & service signal set
RenoIntel maintains a signal mapping layer across all permit types — kitchen, bath, addition, new build, roofing, HVAC, basement, and more. Each mapping includes primary product categories, appliance triggers, furnishing signals, service contractor types, and financing indicators. This layer is what separates a permit record from a revenue-generating intelligence product.
Neighbourhood IQ — Sub-City Renovation Intelligence
Every permit is geocoded and mapped to a standardized neighbourhood. Neighbourhood IQ aggregates permit activity at the sub-city level — giving clients a ranked view of where renovation spending is concentrated, which areas are accelerating, and what types of projects dominate each zone.
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Territory Planning
Retailers and service brands rank neighbourhoods by permit volume and declared value to prioritize sales territory coverage and rep routing.
📦
Inventory & Stocking
Appliance and building materials brands use neighbourhood heat maps to pre-position inventory at the right store locations ahead of demand.
🏢
REIT Portfolio Analysis
Institutional investors track renovation velocity by neighbourhood to identify emerging areas, assess capex deployment, and validate acquisition targets.
📣
Geo-Targeted Marketing
Insurance, financing, and home services brands use Neighbourhood IQ to trigger geo-fenced campaigns in areas with the highest active renovation density.
121,665
Permit records geocoded
1,400+
Neighbourhoods mapped
28
Cities with NQ coverage
Available as a standalone Neighbourhood IQ dataset or embedded within any permit data subscription. Filterable by permit type, date range, declared value tier, and renovation category.
Premium Data Signals — REIT & Investor Intelligence
Beyond raw permit counts, RenoIntel derives a suite of structured signals purpose-built for real estate investors and institutional capital. These computed indicators are layered on top of the underlying permit feed — turning transaction-level data into portfolio-grade intelligence.
Premium Tier — Institutional
Eight signals that permit data can surface for investment decision-making
These signals are not available from property listing platforms, appraisal databases, or census data. They are derived exclusively from building permit records — the earliest reliable signal of where capital is being deployed in the built environment. Each signal is available at the neighbourhood, city, or custom catchment level, refreshed on every ingestion run.
Renovation Velocity Score
Derived from: permit count change · 30 / 90 / 180-day rolling window
Measures the rate of acceleration or deceleration in permit activity for a defined geography. A rising velocity score signals capital inflow before it shows up in transaction data or appraisals.
Sample — The Annex, Toronto
+28% (90d)
Capex Intensity Index
Derived from: avg declared permit value · normalized per property
Average declared renovation spend per permitted property in a neighbourhood. Rising intensity signals owner confidence and typically precedes price appreciation. Used to distinguish premium renovation markets from value-tier activity.
Sample — Rosedale, Toronto
$142K avg
Suite Conversion Rate
Derived from: secondary suite & ADU permits as % of total residential
Tracks the share of permits filed for secondary suite, basement apartment, or garden suite additions. A rising conversion rate signals densification pressure, rental supply growth, and income property formation in an area.
Sample — East Vancouver
18.4% of permits
Structural Commitment Ratio
Derived from: structural additions vs. interior alteration permit split
Ratio of structural addition permits (additions, new builds) to cosmetic interior renovation permits. A high structural ratio indicates owners with strong hold conviction — they are investing in the bones, not just the finishes.
Sample — Brentwood, Calgary
3.2 : 1
Asset Replacement Cycle
Derived from: HVAC / roofing / window permit density · housing stock age
Estimates what percentage of building systems in an area are in their active replacement window based on permit history and housing cohort age. High replacement-cycle neighbourhoods flag deferred maintenance risk and near-term capex exposure for portfolio holders.
Sample — North Etobicoke
62% in window
Neighbourhood Appreciation Proxy
Derived from: trailing 12 / 24-month trend in avg declared permit value
Tracks the direction and rate of change in average declared renovation value over time. Rising declared values correlate with rising property values in the same neighbourhood and can serve as a leading indicator in markets where transaction volume is thin.
Sample — Inglewood, Calgary
+34% over 24 months
Pipeline Density Signal
Derived from: active permit count per km² · point-in-time snapshot
Active permits per square kilometre within a defined catchment. High density indicates a liquid, active renovation market — important for validating comparable renovation spend assumptions in acquisition underwriting and IFRS fair value assessments.
Sample — Downtown Vancouver
84 permits / km²
Multi-Unit Renovation Index
Derived from: ICI & multi-residential permit volume · portfolio catchment
Tracks commercial, ICI, and multi-residential renovation permit activity within a defined radius of a portfolio asset. Rising multi-unit renovation index in a catchment signals improving area quality, amenity investment, and potential rent growth ahead of the market.
Sample — Liberty Village, Toronto
Index: 8.4 / 10
Base
Raw Permit Feed
Permit records, schema fields, city coverage. Point-in-time or historical.
Pro
Enriched Signals
Product & service matches, Neighbourhood IQ scores, Contractor Network. All enrichment layers included.
Premium
Investor & REIT Intelligence
All 8 computed signals, custom catchment definitions, portfolio-level reporting, dedicated data delivery cadence.
Contractor Network — 10,000+ Licensed Trades Indexed
Every permit has a contractor attached to it. RenoIntel indexes the licensed trades pulling permits across all 28 cities — building a structured, permit-verified contractor database that covers general contractors, plumbers, electricians, HVAC technicians, roofers, and more. Unlike self-reported contractor directories, every record in this network is validated by actual permit activity.
Total Permits Pulled
312 (all-time)
Avg Declared Value
$78,400
Cities Active In
Toronto · Mississauga · Brampton
Permit Type History — Last 24 Months
10,000+
Contractors indexed
Avg 38
Permits per contractor
Real-time
New entries as permits arrive
Trade Specialty Breakdown
General Contractor3,840
Plumbing1,620
Electrical1,480
HVAC / Mechanical1,110
Roofing780
Framing / Structural490
Concrete / Foundation310
Insulation185
Windows & Doors145
Other Trades~40
Building Materials Suppliers
Identify the highest-volume GCs and trade contractors in each city. Target top-decile permit pullers with direct outreach, account-based marketing, or distributor referrals.
Tool & Equipment Brands
Map active contractors by specialty and permit volume to prioritize regional sales reps, dealer stocking decisions, and contractor loyalty program recruitment.
SaaS & Platform Companies
Seed contractor outreach for project management, estimating, and field software. Each record includes trade type, active cities, and recent permit velocity — ideal for ICP scoring.
Insurance & Finance
Validate contractor activity levels for bonding, liability underwriting, and trade credit decisions. Permit history provides an objective third-party activity signal.
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Available as a standalone Contractor Network dataset or bundled with permit data
Delivered as a structured feed filterable by trade specialty, city, permit volume tier, permit type history, and last-active date. New contractors enter the network automatically as first permits are pulled. Available via CSV, JSON, or API. The Contractor Network grows with every ingestion run — every new permit is a potential new contractor entry or an update to an existing profile.
How We Deliver the Data
Clients receive data in the format that fits their workflow — from simple file drops for small teams to live API access for enterprise integrations. All delivery formats use the same underlying permit record schema.
CSV
Flat File Delivery
Scheduled CSV or Excel file drops — daily, weekly, or monthly. Delivered via email, SFTP, or shared drive. Zero technical setup required.
Best for SMB clients
API
REST API Access
Live API endpoint with filtering by city, permit type, date range, property type, and declared value. JSON responses with pagination. CRM-ready.
Best for enterprise
☰
Web Dashboard
Browser-based access to the permit database with search, filters, maps, and trend charts. No technical integration required — login and go.
Best for analysts
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Custom Feed
Bespoke data delivery tailored to client specifications — CRM push, webhook triggers, enriched with client's own customer data for suppression and matching.
Enterprise & REIT
Who Buys RenoIntel Data — 11 B2B Industries
Every industry below uses the same underlying permit data — but for different purposes, at different frequencies, and at different scopes. See the The Market page for full market size, TAM, and use case details for each segment.
Pro desks and contractor account teams use daily permit feeds to identify active projects and reach GCs before material orders are placed at competitors. Highest permit coverage of any segment — all permit types apply.
Signal: All permit types · 0–30 day lead time
Kitchen and bath permit holders are in active buying mode for cabinetry, countertops, fixtures, faucets, and vanities. The purchase window is 4–8 weeks and narrow — early outreach wins the specification.
Signal: Kitchen & bath permits · 2–8 week lead time
Kitchen permit holders spend $4,500–$12,000 on appliances within 60–120 days. Brands and retailers who identify these households at permit stage reach buyers before any competitor — 4–12 weeks before a typical store visit.
Signal: Kitchen permits · 4–12 week lead time
New construction and addition permits are near-certain HVAC triggers. Distributor territory reps and dealer networks use permit feeds to reach GCs before equipment is spec'd — locking out competitor brands at the project stage.
Signal: New builds & additions · 1–6 week lead time
Addition and new build permits signal window and door specifications are about to be made. Dealer networks receive permit lists for contractor outreach weeks before competitors know the project exists.
Signal: Additions & new builds · 2–8 week lead time
Flooring decisions are made within 30 days of permit issuance — the narrowest purchase window of any renovation category. Daily permit feeds give regional dealers and brand reps a morning lead list for territory outreach.
Signal: Interior alteration permits · 2–6 week lead time
Roofing permits trigger material orders within days — the shortest lead time of any category. Manufacturers and distributors use permit volume data for real-time inventory alignment and territory rep prioritization.
Signal: Re-roofing permits · 0–3 day lead time
Paint is purchased in virtually every renovation project — the broadest permit coverage of any category. Trade dealers use contractor permit feeds for daily account development. Brands use city-level volume trends for trade sales planning.
Signal: All renovation permits · 2–8 week lead time
Permits represent property changes that affect coverage and risk. Insurers match permits against their policy book to trigger proactive coverage updates, sell renovation riders, and prospect for competitive quotes from homeowners mid-renovation.
Signal: Any permit — property change · Concurrent timing
High-value permits ($100K+) signal HELOC and renovation loan intent. Banks and credit unions match permit addresses against existing customers for upsell outreach, and use unmatched permits to prospect for net-new borrowers.
Signal: High-value permits ($100K+) · Pre-permit to 4 weeks post
REITs and institutional investors use permit data for portfolio intelligence — monitoring competitor building renovation activity, tracking permit clusters in acquisition target neighbourhoods, and validating capex assumptions in underwriting models.
Signal: Multi-unit & commercial permits · Ongoing strategic use
Financial data vendors, PropTech analytics platforms, CRE intelligence firms, hedge fund alt-data teams, and macro data providers license RenoIntel's normalized permit dataset as a recurring structured feed — ingested into their own products, research, and models. The value is the consistent multi-city schema and time-series depth, not the raw permit record.
Signal: Full dataset · Normalized schema · Recurring API or bulk export
Pricing — $50 to $5,000+ per Month
Pricing scales by coverage scope, data volume, delivery format, and client type. Entry-level access starts at $50/month for a single-city permit feed. National enterprise and REIT subscriptions start at $1,500/month and scale based on scope.
Starter
$50–$199/mo
Single-city access · Contractors, local dealers, small operators
- 1 city permit feed
- Weekly CSV delivery
- 1 permit type filter
- Up to 200 permits/month
- Email support
Best for: local contractors, single-market flooring or roofing dealers
Regional
$200–$799/mo
Multi-city · Regional brands, dealers, brokers, insurance agents
- Up to 5 cities
- Daily or weekly delivery
- Multiple permit type filters
- Postal code segmentation
- CSV + dashboard access
- Phone & email support
Best for: regional flooring chains, HVAC dealers, insurance brokers
National
$800–$1,499/mo
Full Canadian coverage · Mid-market brands, distributors, lenders
- All 28 covered cities
- Daily delivery
- All permit types & filters
- API access (JSON)
- Neighbourhood-level data
- Dedicated account support
Best for: national appliance/paint brands, window manufacturers, HELOC teams
Enterprise & REIT
$1,500–$5,000+/mo
Custom scope · Enterprise brands, REITs, institutional investors, banks
- Full national coverage — all 28 cities
- REST API access — authenticated JSON endpoints with full permit record schema
- Filter by city, permit type, date range, declared value, property type via query params
- Webhook delivery — push new permits to your endpoint in real time on issuance
- API key auth with rate limit controls and usage dashboard
- CRM push integration — Salesforce, HubSpot, or custom target
- Suppression matching — overlay your customer data to exclude existing accounts
- Custom enrichment fields on request
- Portfolio & competitor building tracking (REIT use case)
- US market API access (on roadmap)
- Dedicated account team + technical onboarding
Best for: Home Depot Pro, major REITs, national banks, insurance carriers, cross-border operators
Pricing is indicative and subject to negotiation based on contract length, data volume, delivery complexity, and exclusivity requirements. Annual contracts available at a discount. Custom enterprise pricing on request.
US Market Expansion
Expansion Roadmap
The United States — Same Product, 10× the Market
Every data product and industry scenario in Canada applies directly in the US. US municipal permit data is publicly available via the Census Bureau and 200+ city open data portals. The same 11 B2B industries — all active in the US at dramatically larger scale — currently have no permit intelligence provider serving them at scale. US market entry expands the total addressable market by a factor of 7–10×.
$500B+
US renovation market
Data Coverage Tiers — Internal Use Only
Cities ranked by data feed quality and freshness — not permit volume. Tier placement reflects whether we have a reliable, consistently updating data connection. Use this for internal sales prioritization only.
Tier 1 — Sell Now
Active feed, updating regularly. Reliable and consistent. Ready for client-facing use today.
MontrealQC
CalgaryAB
TorontoON
EdmontonAB
BramptonON
Quebec CityQC
LavalQC
VancouverBC
St. CatharinesON
MississaugaON
KitchenerON
HalifaxNS
Tier 2 — Growing
Feed is live but maturing. Coverage depth and historical data are building. Approach with appropriate context.
WinnipegMB
VictoriaBC
BurlingtonON
SudburyON
OakvilleON
BarrieON
KingstonON
LethbridgeAB
CambridgeON
WaterlooON
Tier 3 — Not Ready
Feed is degraded, stale, or suspended. Do not use these markets in client conversations.
Red DeerAB
Data quality under review
Prince GeorgeBC
Feed thinning — limited depth
New WestminsterBC
Feed slowing significantly
BellevilleON
Barely updating
BrantfordON
Feed suspended — city-side issue since Sep 2024
HamiltonON
Feed suspended — city-side issue since Dec 2023
Internal document — RenoIntel · April 2026 · Confidential · Not for external distribution